Showing posts with label consumer education. Show all posts
Showing posts with label consumer education. Show all posts

Saturday, December 4, 2010

In The Lab...

Well, technically not. I've always had this love/hate relationship with essential oils. They both fascinate and terrify me at the same time. The geek in me is captivated by the way these oils are produced and all the many uses and benefits just one essential oil generates. For example, did you know that sweet orange oil is an antibiotic, anticoagulant, antidepressant, antigenic, anti-inflammatory, antiseptic, antispasmodic, bactericidal, calmative, carminative, cholagogue, choleretic, depurative, digestive, diuretic, fungicidal, humectant, hypotensive, sedative (nervous), stimulant (digestive and lymphatic), stomachic, and tonic? And the benefits of using it are said to help relieve the effects of anxiety, bronchitis, chills, colds, constipation, dull and oily skin conditions, dyspepsia, flu, helps eliminate toxins, intestinal gas, mouth ulcers, nervous obesity, palpitations, spasm, tension and stress, and water retention?*

I won't lie to you and tell you that I know what carminative and cholagogue mean. Okay, now I do. Carminative is a fancy term for gas reliever and cholagogue is an agent that promotes the discharge of bile from the liver and gallbladder. This is serious stuff and not to be taken or handled lightly. For that reason, I am studying like a chemistry student and taking meticulous notes-what can be tolerated by pregnant women, those with hypertension (like myself), pets...It's an exciting yet daunting venture, but I love to learn, and I cannot wait to start creating with essential oils!


*Taken from the product description from Mountain Rose Herbs

Tuesday, June 22, 2010

A Little Handmade Soap 101

 Image courtesy of All Saints Regional Catholic High School

I tend to have a one-track mind. Because I make soap and have befriended a lot of soap makers and soap buyers, I expect everyone to know what I'm talking about when I use soap making terms like "trace", "superfat", and "seize".  But not everyone does-not even some newbie soap makers. We have to remember that when we're communicating to our customers and potential customers, we have to speak in layman's terms, but that doesn't always happen. I can't tell you how many shop announcements or soap descriptions I've read that contain a lot of soap speak. I know what they're talking about, but does the average online shopper looking to buy some handmade soap know what you're talking about if you tell them all your soaps are 5% superfatted and cure for a minimum of 6 weeks? You mean the soap is sick before you sell it? WTF?!

So, I've decided to create a little glossary for you to familiarize yourself with a few terms you may run across when you're buying soap. This in no ways cover it all, but here are a few basics:

The Main Types of Soap Making
  • Cold process or CP: A method of making soap without utilizing any external heat source
  • Hot process or HP: A method of making soap utilizing an external heat source (such as an oven or a crock pot) to speed up the saponification process
  • Cold process/Oven Process or CPOP: A method of making soap by preparing it the cold process way then putting it into a warm oven (generally 175 deg or less) for an hour to accelerate the saponification process
  • MP/M&P: A method of making soap utilizing a pre-made soap base by cutting and melting it down then pouring it into a mold
Common Soap Making Terms

  • Saponification: The actual process of soap being formed by combining a base (your fats, that is oils and butters) with an alkali (your sodium or potassium hydroxide) to produce soap (your hardened fats and glycerin)
  • Superfat: The un-saponified or "leftover" fats that remain in your soap once the saponification process is complete. Many CP or HP soaps are superfatted to retain some of the moisturizing properties of the fats used to make the soap.
  • Cure: The period of time between making the soap and the soap actually being ready for use or sale. You will commonly see that many soap makers allow their soaps to cure for 4-6 weeks. This allows for all of the water to finish drying out of the soap thus making the bar harder, and to also increase mildness. Cure times vary depending on the method of soap making used. For HP and CPOP, the cure time is much shorter, often being ready to use in 3 weeks or less. There is no cure time for MP soap because there are no caustics (lyes) or added water involved.
Miscellaneous, But Good To Know
  • Surfactant: A detergent-often used in commercial "soap" bars to increase lather (such as sodium lauryth sulfate)
  • INCI: The International Nomenclature of Cosmetic Ingredients-the scientific naming of ingredients other than the English equivalent. All soaps labeled in the US should contain the INCI names.
 This concludes your introductory lesson as this only scratches the surface. There will be more to come.

Monday, October 27, 2008

But Why Do You Charge So Much....

when I can buy a 5 pk of soap from Wal-Mart for $1.99?

I get this question all the time, and my reply goes a little something like this:

"I can understand why you think I am overcharging for a bar of soap, but let's really look at what you are getting for your money: The "soap" you're buying for $2.00 at Wal-Mart isn't soap, but a detergent bar. A detergent bar is just that: A bar of foaming agents and other additives mixed together with a bunch of heavy fragrance that's mass-produced and packaged very prettily. What I sell is real, handmade soap. It's primary ingredients are olive oil, palm oil, and coconut oil. My soaps retain their natural glycerin to deliver a naturally foaming, ultra-moisturizing cleansing experience. The stuff you buy at Wal-Mart is stripped of its glycerin and replaced with other non-pronounceable additives that rob your skin of its natural moisture. That's why your skin sometimes gets that dry, itchy feeling after you've showered or bathed. Using natural, handmade soap not only delivers moisture, but with continued use, can help your skin retain moisture...."

It sounds like a long monologue, but when you're engaging a potential client, you're not only selling your client on your goods, but you're educating them as well. Many people don't know what real soap is made of, how it's made, and the benefits of the ingredients that you use to make your soap. Nine times out of ten, I've won over the prospect and turned them into a paying customer, but you still will get that one who only speaks in dollars and cents. You can't win 'em all, but an educated consumer is truly your best customer (I took that right from Syms, but it's true!)